无锡城市职业技术学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.

出版发行项:

Beverly : Rockport, c2010.

ISBN:

9781592535170 :

ISBN:

1592535178

载体形态项:

208 p. : ill. (chiefly col.) ; 27 cm.

个人责任者:

Cato, Mac.

论题主题:

Branding (Marketing)

论题主题:

Consumer behavior.

论题主题:

Identity (Psychology)

论题主题:

Emotions-Social aspects.

论题主题:

Communication in marketing.

论题主题:

Creative ability in business.

中图法分类号:

J534

书目附注:

Includes bibliographical references.

电子资源:

http://www.loc.gov/catdir/toc/ecip0827/2008039715.html

电子资源:

http://www.loc.gov/catdir/enhancements/fy0905/2008039715-d.html

电子资源:

http://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html

豆瓣简介：