机读格式显示(MARC)
- 000 00824nam0 2200277 450
- 091 __ |a CN |b 17246.003
- 100 __ |a 19990818d1981 em y0chiy0121 ea
- 200 0_ |a 广告与商业 |A guang gao yu shang ye |f (美)邓恩(Dunn,S.W.)等著 |g 崔岩峙,崔岩〓编译
- 210 __ |a 北京 |c 工商出版社 |d 1981
- 300 __ |a 书名原文:Advertising: Its role in modern marketing
- 510 0_ |a Advertising: Its role in modern marketing |z eng
- 701 _0 |a Dunn |b S.W. |4 著
- 701 _0 |a 邓恩 |A deng en |b S.W. |4 著
- 702 _0 |a 崔岩〓 |A cui yan〓 |4 编译
- 702 _0 |a 崔岩峙 |A cui yan shi |4 编译
- 801 _0 |a CN |b DATATRANS |c 19990818
- 905 __ |a WXCSXY |d F713.8/22