机读格式显示(MARC)

• 000 01308cam a2200337 a 4500

• 001 0000170831

• 005 20120706133700.0

• 008 080909s2010 maua b 000 0 eng

• 010 __ |a 2008039715

• 020 __ |a 9781592535170 : |c CNY432.00

• 020 __ |a 1592535178

• 035 __ |a (OCoLC)ocn248539622

• 040 __ |a DLC |c DLC |d BTCTA |d YDXCP |d C#P |d BWX |d CDX |d DLC

• 050 00 |a HF5415.1255 |b .C38 2010

• 082 00 |a 658.8/27 |2 22

• 090 __ |a J534/X12

• 093 __ |a J534 |2 4

• 100 1_ |a Cato, Mac.

• 245 10 |a Go logo! a handbook to the art of global branding : |b 12 keys to creating successful global brands / |c Mac Cato.

• 260 __ |a Beverly : |b Rockport, |c c2010.

• 300 __ |a 208 p. : |b ill. (chiefly col.) ; |c 27 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Consumer behavior.

• 650 _0 |a Identity (Psychology)

• 650 _0 |a Emotions |x Social aspects.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Creative ability in business.

• 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0827/2008039715.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0905/2008039715-d.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html