机读格式显示(MARC)

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• 010 __ |a 7-81036-700-5 |d CNY98.00

• 100 __ |a 20041204d2004 m y0chiy0121 ea

• 101 0_ |a chi |c eng

• 102 __ |a CN |b 440000

• 105 __ |a y z 000yy

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• 200 1_ |a 公关圣经 |9 gong guan sheng jing |e 公关理论与实务全书 |d = Lesly's handbook of public relations and communication |f P.·莱斯礼主编 |f Philip Lesly |z eng |g 石芳瑜译

• 210 __ |a 汕头 |c 汕头大学出版社 |d 2004

• 215 __ |a 957页 |d 24cm

• 225 2_ |a 商周企管

• 312 __ |a 其它题名：公关理论与实务全书

• 330 __ |a 本书从公共关系的基本概念着手, 论述公共关系的本质意涵, 分析公共关系实务工作, 就政府公关、社区公关、媒体公关等各种实务公关工作进行全面阐述。

• 410 _0 |1 2001 |a 商周企管

• 510 1_ |a Lesly's handbook of public relations and communication |z eng |z eng |z eng |z eng |z eng |z eng |z eng

• 510 1_ |a Lesly's handbook of public relations and communication |z eng |z eng |z eng |z eng |z eng |z eng

• 510 1_ |a Lesly's handbook of public relations and communication |z eng |z eng |z eng |z eng |z eng

• 510 1_ |a Lesly's handbook of public relations and communication |z eng |z eng |z eng |z eng

• 510 1_ |a Lesly's handbook of public relations and communication |z eng |z eng |z eng

• 510 1_ |a Lesly's handbook of public relations and communication |z eng |z eng

• 510 1_ |a Lesly's handbook of public relations and communication |z eng

• 517 1_ |a 公关理论与实务全书 |9 gong guan li lun yu shi wu quan shu

• 606 0_ |a 同伴关系

• 690 __ |a C912.3 |v 4

• 701 _1 |a 莱斯礼 |9 lai si li |b P. |g (Lesly, Philip) |4 主编

• 702 _0 |a 石芳瑜 |9 shi fang yu |4 译

• 801 _0 |a CN |b RENTIAN |c 20041204

• 905 __ |a WXCSXY |d C912.3/75#1